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Butterball owns Thanksgiving like Prince Spaghetti used to own Wednesdays. My belief is a brand needs to own a physical,temporal or cognitive space from a consumer perspective. I am impressed how Butterball continues to add to their dominance of the holiday through multiple methods of assistance,plenty of PR and now a National Thaw Day. [...] Some things seem unnatural. Out of place. They just don’t fit. Like a sixth toe. Over the past several weeks I have been leading an ideation team on the 2010 Ford Fusion. We explored many experiential ideas on how to relevantly integrate the new car into consumer experiences. Some ideas seemed to fit,others appear to be sixth toe. [...] | ||
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