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Car shopping has always been contentious. However,the internet has amplified the distrust by increasing the information available to the shopper. For example,on a lighter note,I think Cars.com captures this tension well in their current series of commercials (i.e. Glondoor Stone Circle). Of course Cars.com answer is to go into the dealer prepared (via Cars.com),AND have a back-up plan using some bully,enforcer,or witch doctor. [...] As technical marketers,we need to be cautious training people use our marketing experiences. This is the equivelant of training fish. Fish swim. If you want to train them to be soccer players good luck. Most people’s tolerance to learn how to use a marketing application is slim to nill. Instead we should be building experiences based on natural behaviors of our target,insights,and a strong value proposition. [...] It occurred to me getting an HDTV to the local Walmart still left a span of 4.56 miles from the shipping dock to my living room. Checking the dimensions I noticed my Ford Explorer does not have the clearance inside,and strapping it to the roof rack is probably not the best way to transport a $2,000 television. On the other hand,Amazon had a wonderful shipping value proposition:Free White Glove Delivery. [...] | ||
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