January 2009 « Bowe's Blog

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eGuessing

So do you really know who is on your site or are you just guessing. eGuessing seems to be a popular method lately to predict site visitors. There are many ways to guess:behavioral,cookie match,geo-targeting to name a few. [...]

The Sunday Shopper

The low pressure,expertise environment is desired by many shoppers. Think about the Apple Store and their Genuis Bar. The bar is designed to accentuate the New Info Shopper. Why not apply this to the automotive industry? Sure,there are many obstacles to implementation. Too many to list here. But the first mover will have an advantage,a differentiating brand promise,and a shopping environment conducive to the new age shopper. [...]

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