| | Stride Gum’s commercial uses the cheesy infomercial formula to entertain. And forget about selling the gum. The commercial centers around alternative uses for the long lasting gum like balancing a boomerang or replacement eyebrows. Oh yeah,they need your help. The commercial culminates in a call to action to go to StrideGum.com to help them name the new Nonstop Mint gum. [...] There are NCAA Brackets everywhere. You have many brackets to choose from. You can play for big prizes (the perfect bracket would get you $1 million). You can play for fame against friends,co-workers or the nation. [...] Instead of a web site,Skittles has deployed an aggregation of social tools. Their primary site is a twitter feed. Product information is stored on wikipedia. Ads have been posted on YouTube and flickr. Oh yeah,I am also a fan on facebook with 581,772 other facebook users. [...] Where Pennsylvania has Punxutawney Phil to predict spring,Michigan has Pothole Pete. Sure Pete doesn’t predict spring,he just makes Michiganders count the days until spring. Potholes are so common,Michigan Department of Transportation (MDOT) has an illustrative guide to pothole creation (The Birth of a Pothole). [...] | |