Cyber Monday is about the deal, getting a jump on holiday shopping, and for some people avoiding a little work. With a projected 68 million hitting cyberspace, it makes you wonder if it may also be a social opportunity. Like Cyber Monday, Black Friday is about the deals too, and for many a social experience too — normally hitting the malls with a friend or family member. So why not Cyber Monday?
When I opened an email from Entenmann’s today, I did a double take. I couldn’t believe what I was reading. Entenmann’s had a one day sweepstakes for a $4 coupon. That’s right, a $4 coupon (actually 250 $4 coupons to be exact). To enter you need to register at Entenmann’s 4 You by midnight tonight, Nov 19th.
I met with some people from facebook today. They were covering their new consumer insight platform — a platform that allows marketers to garner insights from their 90 million-plus domestic membership. Based on the topic I wondered if the knew How are people on facebook using their social groups as advisors when purchasing new products? Although they did not have an answer, we did discuss methods to answer the question.
I’m just waiting for the first marketer to have an official “FaceUp” with their facebook fans.