When I opened an email from Entenmann’s today, I did a double take. I couldn’t believe what I was reading. Entenmann’s had a one day sweepstakes for a $4 coupon. That’s right,a $4 coupon (actually 250 $4 coupons to be exact). To enter you need to register at Entenmann’s 4 You by midnight tonight,Nov 19th.
Hey,I realize the economy is bad. Living in the Detroit Area I am reminded of it every day. However,this is sweepstakes is a bit over the top for several reasons. I thought initially the sweepstakes was a joke. In my household we purchase Entenmann’s bakery products on a regular basis. To my knowledge they cost about $4,so why not just give away free products (of course then it is a sweepstakes to win a box of donuts —I don’t know which prize sounds worse).
Entenmann’s sweepstakes entry includes the typical information:Name,Address,and email. You could draw the conclusion that Entenmann’s is trying to build their customer database at $4 a pop. But they are more clever. They are actually building their customer database for a chance to win $4 a pop. Nice,for the marketer that is. From a customer perspective the value proposition is hardly worth it. It makes me wonder how many people are willing to give up their personal info for this minimal (chance) value.
