Creating an entertaining video is not difficult —if you follow a YouTube formula.
To understand the successful formulas,you don’t need to look far. By reviewing the top viewed videos on YouTube you will find the following successful genres:comedy,freakish stunts,scantily clad women (or men),celebrities,and water cooler topics.
Any brand can create a successful video by adopting one or more of the genres. The problem is most brands are not interesting,and in order to create a highly entertaining video,the focus becomes about something other than the brand;therefore the brand is lost and does not receive cognitive credit from the viewer.
Enter Coca-Cola.
A recent video titled “The Happiness Machine”is a brand viral video worthy of the title. The video (below) centers on a Coke vending machine that dispense happiness —literally. The video has a lot going for it. The video is entertaining,it illustrates Coke’s Brand DNA (“Open Happiness”),and it has over 729,000 views in 24 hours.
