Fan bribes keep trickling in. Some have no strings attached,others you need to act quickly to get in on the limited bribe supply,and a few bribes,like Del Taco,are out of order.
I received an email today inviting me to try a new crispy chicken taco via facebook. However,getting the coupon seems to be a little loco (their words,not mine).
In reviewing Del Taco’s facebook presence,you can see they are trying hard to build their fanbase (currently at 96,300 fans) and engage them too. Del Taco has created many facebook elements including a webisode (The Del Taco Special Show with Wes &Barry).
Unfortunately for Del Taco the facebook banter the past several days is more about the missing coupon then anything else. To their credit the facebook admin is highly apologetic about the SNAFU.
As I reviewed in a past entry (Can I bribe you to be my brand fan?),coupons can be an immediate draw,but are brands truly attracting brand fans or the coupon fringe?
