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If I want get up to speed about Lady Gaga, Lebron James, or current unemployment conditions, the web delivers. If I want to plan a vacation, buy a HD camcorder, or optimize my stock portfolio, the web becomes a dizzying array of facts, opinions, and data that is rarely helpful — and often misleading. The only safe bet with Toyota this year is that it seems like they will have another recall. Their persistent recalls and public quality inquiries have shattered their once unquestionable quality reputation. In an attempt to fix their tarnished reputation, Toyota is running a television campaign touting quality awards, SMART teams, and $1 million spent on safety per hour. But can Toyota’s current television blitz is wipe the massive recalls from America’s memory? |
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