Unlimited Limbo: The Shifting Landscape of Cellular Service

Well, if you listen to the messaging within the mobile carriers you hear Unlimited loud and clear, and Deal Seekers love it.  Gone are the days of coverage superiority (sorry Verizon).  Enter the era of the unlimited limbo.  The only question is how low can they go?

Amazon Prime Day: Can it be a midsummer Black Friday?

In 2015 Amazon launched Prime Day with a lot of fanfare. The initial promise was to deliver deals equivalent of Black Friday. For most people, the inaugural Prime Day landed with a thud leaving many people disappointed with the deals offered. What went wrong?

Amazon + Whole Foods: A Premium Marriage

Amazon purchasing Whole Foods is shocking the grocery category. The largest eCommerce play now has a 465-store foothold within the category. Articles like this on in Ad Age are predicting utter dominance of Amazon within the grocery category. Is Amazon the future of grocery retail? Or is the future much more complex for just one player to dominate?

Mining the Right Brain

What is white noise? It is the tsunami of left brain words that pummel shoppers every moment.  The advertising industry thrives on left brain words – words that logically describe a product.  Each product category […]

The Seismic Behavioral Shift in Retail

There is a seismic behavioral shift occurring in retail.  The signs are everywhere.  The first sign is the persistent rise in online shopping.  Combine this with major retailers like Macy’s, Sears/Kmart and JC Penny (to name […]

Target’s $100 Threshold

“It’s hard to leave Target with out spending _____.” If you filled in the blank, what would your dollar amount be?  You would be surprised how many times Target shoppers gave the same response.  In […]

The Shopper’s Motivational Soul

Behaviors are a reflection of a shopper’s motivational soul.  By reading the behavioral tea leaves you will find something startling:  nature has encoded us with shopper instincts governing how we shop.  Think of these instincts […]