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The purchase funnel is a diagnostic tool we can use to determine the health of our brand. It works. However,people will continue to contort the funnel for dramatic effect and attention. That’s okay,the metaphor will survive. It will be baromoter to guide us to something deeper. Something actionable. Something personal. [...] The consumer left turn will make or break a marketing campaign. People are online going about their business. They don’t intend to engage with marketing. They may be checking sports scores,reading email,or updating their facebook status. En route to these actions we try to intercept them,engage them,and provoke a left turn in their day —redirecting them from their original intent. [...] Okay,initially I thought grilled cheese would have as much enthusiasm as the straw hat. However,the more I researched the grilled cheese,the more I found an enthusiastic undercurrent sandwich (or “sammich” per the grilled cheese enthusiast). As you can see from the YouTube video (1st 6th Annual Competition on YouTube),attendees really get into the event. A lot of the enthusiasm comes from the creativity of sandwich assembly. For example,there are three categories in the competition:[...] There are many text-based guides available to shoppers on the web. If a shopper is technically inclined,he or she could muddle through it. However,most shoppers probably need an online advisor that matches their needs with HDTV features. [...] So do you really know who is on your site or are you just guessing. eGuessing seems to be a popular method lately to predict site visitors. There are many ways to guess:behavioral,cookie match,geo-targeting to name a few. [...] | ||
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