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The Elephant and the Rider

As marketers we advertise to induce change. A change in brand choice. Getting people to rethink their brand selection is about motivating them away from what they do today. Getting them to take a different path — a new path. The question is are we talking to the Elephant or the Rider?

Some thoughts on creating the Killer Mobile Shopping App

Right now mobile apps listed are rather impersonal, and a bit pushy. Pushing coupons to the phone. Pushing prices to the phone. Pushing reviews to the phone. We need to be a little less pushy, and take a more empathetic view of the shopper. Make it more about them. Make it personal.

How do I get the HDTV 4.56 miles to my home?

It occurred to me getting an HDTV to the local Walmart still left a span of 4.56 miles from the shipping dock to my living room. Checking the dimensions I noticed my Ford Explorer does not have the clearance inside, and strapping it to the roof rack is probably not the best way to transport a $2,000 television. On the other hand, Amazon had a wonderful shipping value proposition: Free White Glove Delivery.