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The Elephant and the Rider

As marketers we advertise to induce change. A change in brand choice. Getting people to rethink their brand selection is about motivating them away from what they do today. Getting them to take a different path — a new path. The question is are we talking to the Elephant or the Rider?

April 18th, 2010 | Tags: | Category: Concept, Convenience, Knowledge, Save Money | Leave a comment

Some thoughts on creating the Killer Mobile Shopping App

Right now mobile apps listed are rather impersonal, and a bit pushy. Pushing coupons to the phone. Pushing prices to the phone. Pushing reviews to the phone. We need to be a little less pushy, and take a more empathetic view of the shopper. Make it more about them. Make it personal.

March 4th, 2010 | Tags: , , , , , | Category: Concept, Convenience, Knowledge, Save Money, Social Media | Leave a comment

How do I get the HDTV 4.56 miles to my home?

It occurred to me getting an HDTV to the local Walmart still left a span of 4.56 miles from the shipping dock to my living room. Checking the dimensions I noticed my Ford Explorer does not have the clearance inside, and strapping it to the roof rack is probably not the best way to transport a $2,000 television. On the other hand, Amazon had a wonderful shipping value proposition: Free White Glove Delivery.

December 2nd, 2008 | Tags: , , , , , | Category: Convenience, Knowledge | Leave a comment