Prime Day is over, and Prime Day is officially Black Friday, or Black Tuesday, in July. What Amazon has accomplished with Prime Day since 2015 is nothing short of remarkable. Any merchant can call a sale “Black Friday”.
Category: Deal Seeker
Kroger is Cashing in on Lazy Deal Seekers
Everyone would like a deal.
And if getting the best deal required no extra effort, well, we would all go for best deal. However, retail deal seeking requires effort. There is a spectrum behind deal seeking spanning from lazy deal seekers into expert deal seekers.
Appealing to the Shopping Haters
At the core of the retail shift to online shopping are people who hate shopping. What tactics can a marketer use to appeal to the haters?
Plenti’s Decline: Is loyalty tied to love of Brand?
Are effective loyalty programs successful based on love of the brand or is it love of the deal?
Revisiting Location, Location, Location
It’s time to revisit the old axiom and rethink what convenience means as a motivation.
Are you an inside out marketer?
Millennials, Gen X, and Boomers are all generational classifications. The reality is generations may be more alike when looking from the inside out.
Unlimited Limbo: The Shifting Landscape of Cellular Service
Well, if you listen to the messaging within the mobile carriers you hear Unlimited loud and clear, and Deal Seekers love it. Gone are the days of coverage superiority (sorry Verizon). Enter the era of the unlimited limbo. The only question is how low can they go?
Amazon Prime Day: Can it be a midsummer Black Friday?
In 2015 Amazon launched Prime Day with a lot of fanfare. The initial promise was to deliver deals equivalent of Black Friday. For most people, the inaugural Prime Day landed with a thud leaving many people disappointed with the deals offered. What went wrong?
Amazon + Whole Foods: A Premium Marriage
Amazon purchasing Whole Foods is shocking the grocery category. The largest eCommerce play now has a 465-store foothold within the category. Articles like this on in Ad Age are predicting utter dominance of Amazon within the grocery category. Is Amazon the future of grocery retail? Or is the future much more complex for just one player to dominate?
The Seismic Behavioral Shift in Retail
There is a behavioral underpinning causing a seismic shift from brick and mortar to online shopping. When will this shift end, and what is the equilibrium point between offline and online shopping?