I received an email today inviting me to try a new crispy chicken taco via facebook. However, getting the coupon seems to be a little loco (their words, not mine).
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I received an email today inviting me to try a new crispy chicken taco via facebook. However, getting the coupon seems to be a little loco (their words, not mine). May 15th, 2010 | Tags: coupons, del taco, facebook, fan bribe, restaurant | Category: Save Money, Social Media | Leave a comment
Sometimes you can look at an ad campaign and it just feels right. I would argue the latest Dentyne ICE latest campaign, Practice Safe Breath, just feels right. The campaign is a fun poke at safe sex or at a higher level it is about being prepared when the right moment presents itself. In a Febraury blog entry, What is a facebook fan worth?, I dimensionalized a method for calculating the worth of a facebook fan, and outlined a three tier approach: recruitment, engagement, and advocacy. Virtue’s calculation is a start. As they state it is a measurement familiar to many online marketers: earned media or cost per impression. April 19th, 2010 | Category: Social Media | Leave a comment
A marketer’s desire is for their customers to talk favorably about our products. Write a great review online. Recommend it to friends. However, many marketers are not patient. They want testimonials. They need testimonials. But they are unwilling to wait for one testimonial at a time. They want something bigger, bolder — something that will effect sales tomorrow. To get immediate results, they feel they need to intercede in the natural word of mouth discussion and help people talk about them. In the rush for the demonstrative testimonial, marketers try different tactics. Some tactics are artifical, some are authentic. Some work, some don’t. April 12th, 2010 | Tags: automotive, Ford, Honda, john deere, microsoft, state farm, subway, taco bell, testimonials, toyota | Category: Concept, Knowledge, Social Media | Leave a comment
March Madness is about passion, and where there is passion there are marketers — all trying to capitalize on the heightened awareness, the passion, the fans. Through watching many games and reading coverage online, I have seen the many commercials, the banner ads (I must be nearing frequency levels in the triple digits with some ads). As I analyzed which teams will make it to the Final Four, I also wondered which marketers are winning the advertising bracket. As I reviewed the many ads, I grouped the ads (television and online) into three different groups: basic exposure, contextual integration, and brand passion. March 29th, 2010 | Tags: at&t, Capital One, Coke Zero, Hooters, HP, March Madness, Reeses | Category: Concept, Entertainment, Social Media | One comment
A common cliche in advertising is anyone can come up with a good idea. There is something to the old adage. I personally believe anyone can come up with an idea, but it doesn’t necessarily mean it will be good. However, if the person has insight and passion there is a better chance for success. A chance they will come up with something clever — original — an idea to make a product or business better. Which brings me to coffee and crowdsourcing. March 21st, 2010 | Tags: biggby coffee, coffee, Contest, crowdsourcing, Restaurants, Sonic Drive-in, starbucks | Category: Award, Concept, Social Media | 5 comments
On the first Monday of March I received an email from Nabisco. The email was an invitation to become a fan of Nabisco Cookies on facebook. Actually it was more than an invitation — it was a fan bribe. Nabisco is offering free cookies, sort of, if I become a fan. The email made me wonder how well bribes work. Secondly, if someone does join based on a bribe, how much of a fan of the brand are they? March 11th, 2010 | Tags: coupon, CPG, facebook, fan bribe, nabisco | Category: Save Money, Social Media | 4 comments
Right now mobile apps listed are rather impersonal, and a bit pushy. Pushing coupons to the phone. Pushing prices to the phone. Pushing reviews to the phone. We need to be a little less pushy, and take a more empathetic view of the shopper. Make it more about them. Make it personal. March 4th, 2010 | Tags: coupons, hdtv, iphone, mobile, shopping, television | Category: Concept, Convenience, Knowledge, Save Money, Social Media | Leave a comment
What is a facebook fan worth? The question is intriguing. Marketers struggle with the valuation of social initiatives. While no one questions the value of someone advocating your brand, people question the impact of a social campaign. February 22nd, 2010 | Tags: Best Buy, brand advocacy, dunkin donuts, facebook, M&Ms, tide, TwelpForce | Category: Concept, Social Media | 7 comments
Last Tuesday I was in aisle 12 at the local Kroger a sign caught my attention (see visual). It is a sign about toilet paper with a basic question: How do you roll? An interesting question I will talk about in a bit, but the question poses a more interesting marketing challenge: Can you create a brand experience about toilet paper? February 19th, 2010 | Tags: cottonelle, CPG, toilet paper | Category: Concept, Entertainment, Social Media | One comment
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