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Bringing it home to Spartanville

Social relevance is a desire to get into a person’s inner social circle —something worth sharing with friends. This is more than a facebook “Like”,which is an action requiring very little effort from both parties —consumers just need to click a button and their in,while marketers just need to create a page and watch the fans arrive in droves —or not. [...]

November 23rd,2011 | Tags:,,,, | Category:Entertainment,Social Media | Leave a comment

Hijacking a Ritual

Buffalo Wild Wings has an opportunity to create a go to experience,a go to ritual,on game day. This is a logical and emotive extension from their current marketing. There are very few national restaurant chains that can own Tablegating (maybe Hooters). So the true ultimate challenge is how to take a contest idea and transform it into a ritual. [...]

September 19th,2011 | Tags:,,, | Category:Concept,Entertainment,Social Media | 2 comments

Ford. Drive Won.

I was surprised by a commercial the other night —Toyota was comparing themselves to Ford,and only Ford. Of course,Toyota claimed superiority with every vehicle in the ad (not a big surprise). I find the Toyota commercial ironic,based on my recent history with Ford. [...]

May 4th,2011 | Tags:,,, | Category:Knowledge,Social Media | Leave a comment

FaceShopping:The Sleeping Giant

Although I would prefer to do my own research,leaning on the knowledge and experience of my facebook network has a wider perspective than my typical researching methods. Some companies have been playing with social shopping apps,yet none to my knowledge have gained critical mass. Some could be coming,or it is just simpler to request help through a status update. Either way,FaceShopping is a sleeping giant waiting to be awakened. [...]

April 20th,2011 | Category:Knowledge,Social Media | One comment

Advertising 1.0 is dead. So why are so many clinging to it?

Advertising 1.0 is dead. Ad 1.o has been around about 100 years,but it has run its course. Ironically,many ad people are clinging on to 1.0 —going through some sort of denial that the glory years will be back. Well,they’re gone. [...]

April 11th,2011 | Category:Concept,Social Media | 2 comments

Valentine’s Day:Who’s wall is getting the love?

Valentine’s Day took me by surprise this year. Not so much from home –more on the cyberfront. It appears every marketer Loves my wall,and many fans have reciprocated their love for the brand. Check out the list of postings on my wall. Specifically,look at the comments and likes to see which marketers are getting the love back. [...]

February 15th,2011 | Tags:,,,,,,,,,,,, | Category:Entertainment,Social Media | Leave a comment

Getting in the Circle of Trust

For many purchases consumers lean on their Circle of Trust to assist them in making the right decisions. The Circle is not limited to friends and family members. It can also include people who are perceived as experts or have experience with the product category. By and large these people are grouped into three categories:owners,experts,and brand governors. [...]

October 31st,2010 | Tags:,, | Category:Concept,Knowledge,Social Media | Leave a comment

The Brand Destination is Dead

While we could micro-analyze each digital experience we need to take a macro view the online experience. We need to stop assessing a brand/consumer presence by one destination or domain (e.g. facebook,website,YouTube Channel). This is so 2003. The online brand presence should be measured as an aggregate of all content,all experiences,all conversations. [...]

September 24th,2010 | Tags:,,,, | Category:Concept,Convenience,Save Money,Social Media | One comment

When a Free Facebook Taco is a Little Loco

I received an email today inviting me to try a new crispy chicken taco via facebook. However,getting the coupon seems to be a little loco (their words,not mine). [...]

May 15th,2010 | Tags:,,,, | Category:Save Money,Social Media | Leave a comment

Safe Sex,Social Norms,and Bad Breath

Sometimes you can look at an ad campaign and it just feels right. I would argue the latest Dentyne ICE latest campaign,Practice Safe Breath,just feels right. The campaign is a fun poke at safe sex or at a higher level it is about being prepared when the right moment presents itself. [...]

April 25th,2010 | Category:Concept,Entertainment,Knowledge,Social Media | One comment
 
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