Reading the Behavioral Tea Leaves
Insight into a Shopper's Motivational Soul
Amazon purchasing Whole Foods is shocking the grocery category. The largest eCommerce play now has a 465-store foothold within the category. Articles like this on in Ad Age are predicting utter dominance of Amazon within the grocery category. Is Amazon the future of grocery retail? Or is the future much more complex for just one player to dominate?
What is white noise? It is the tsunami of left brain words that pummel shoppers every moment. The advertising industry thrives on left brain words – words that logically describe a product. Each product category […]
There is a seismic behavioral shift occurring in retail. The signs are everywhere. The first sign is the persistent rise in online shopping. Combine this with major retailers like Macy’s, Sears/Kmart and JC Penny (to name […]
“It’s hard to leave Target with out spending _____.” If you filled in the blank, what would your dollar amount be? You would be surprised how many times Target shoppers gave the same response. In […]
Behaviors are a reflection of a shopper’s motivational soul. By reading the behavioral tea leaves you will find something startling: nature has encoded us with shopper instincts governing how we shop. Think of these instincts […]