At the core of the retail shift to online shopping are people who hate shopping. What tactics can a marketer use to appeal to the haters?
Category: Time
Revisiting Location, Location, Location
It’s time to revisit the old axiom and rethink what convenience means as a motivation.
Amazon + Whole Foods: A Premium Marriage
Amazon purchasing Whole Foods is shocking the grocery category. The largest eCommerce play now has a 465-store foothold within the category. Articles like this on in Ad Age are predicting utter dominance of Amazon within the grocery category. Is Amazon the future of grocery retail? Or is the future much more complex for just one player to dominate?
Mining the Right Brain
White noise is the proliferation of left brain words within a product category. The shopper tunes out this white noise. To move the shopper, marketers need to mine the right brain.
The Seismic Behavioral Shift in Retail
There is a behavioral underpinning causing a seismic shift from brick and mortar to online shopping. When will this shift end, and what is the equilibrium point between offline and online shopping?
Target’s $100 Threshold
“It’s hard to leave Target with out spending _____.” If you filled in the blank, what would your dollar amount be? You would be surprised how many times Target shoppers gave the same response.
The Shopper’s Motivational Soul
Behaviors are a reflection of a shopper’s motivational soul. By reading the behavioral tea leaves you will find something startling: nature has encoded us with shopper instincts governing how we shop.