Well, if you listen to the messaging within the mobile carriers you hear Unlimited loud and clear, and Deal Seekers love it. Gone are the days of coverage superiority (sorry Verizon). Enter the era of the unlimited limbo. The only question is how low can they go?
Category: Brand Citizen
Amazon + Whole Foods: A Premium Marriage
Amazon purchasing Whole Foods is shocking the grocery category. The largest eCommerce play now has a 465-store foothold within the category. Articles like this on in Ad Age are predicting utter dominance of Amazon within the grocery category. Is Amazon the future of grocery retail? Or is the future much more complex for just one player to dominate?
The Seismic Behavioral Shift in Retail
There is a seismic behavioral shift occurring in retail. The signs are everywhere. The first sign is the persistent rise in online shopping. Combine this with major retailers like Macy’s, Sears/Kmart and JC Penny (to name […]