Are effective loyalty programs successful based on love of the brand or is it love of the deal?
Category: Brand Citizen
Unlimited Limbo: The Shifting Landscape of Cellular Service
Well, if you listen to the messaging within the mobile carriers you hear Unlimited loud and clear, and Deal Seekers love it. Gone are the days of coverage superiority (sorry Verizon). Enter the era of the unlimited limbo. The only question is how low can they go?
Amazon + Whole Foods: A Premium Marriage
Amazon purchasing Whole Foods is shocking the grocery category. The largest eCommerce play now has a 465-store foothold within the category. Articles like this on in Ad Age are predicting utter dominance of Amazon within the grocery category. Is Amazon the future of grocery retail? Or is the future much more complex for just one player to dominate?
The Seismic Behavioral Shift in Retail
There is a behavioral underpinning causing a seismic shift from brick and mortar to online shopping. When will this shift end, and what is the equilibrium point between offline and online shopping?