Comments for Bowe's Blog http://www.ericbowe.com ... viewing marketing through a consumer lens. Thu, 29 Jul 2010 02:07:14 -0400 http://wordpress.org/?v=2.8.2 hourly 1 Comment on The Conversational Web by Bill Winters http://www.ericbowe.com/2010/07/the-conversational-web/comment-page-1/#comment-991 Bill Winters Thu, 29 Jul 2010 02:07:14 +0000 http://www.ericbowe.com/?p=588#comment-991 Early newspapers were wild, untrustworthy and numerous. It took some time for the "gatekeeping" system to get set where people had trust in certain news sources. This system translated well to radio, though different, and television, because they were based on the same basic profit structure. It worked for the content and later the advertising, but both developed a structure that consumers could use. Lately, the digital explosion has blown up the systems. Consumers are again in need of structure and gatekeeping. How will the digital world adapt? We see systems change and develop quicker than ever. What will the new structure look like? Similar to the old? A whole new world? Time will tell. A great example is Craig's List, which drove almost all classified advertising out of the newspapers. At first, it looked like a great replacement. Now it's a sea of spam that people hesitate to enter. Consumers no longer have the option of newspaper classifieds, but the replacement is questionable. Will a better system emerge? Will it come from traditional newspapers? Will Craig adapt? Will something else come in to replace? Will it be your conversational web and what will it look like? Early newspapers were wild, untrustworthy and numerous. It took some time for the “gatekeeping” system to get set where people had trust in certain news sources. This system translated well to radio, though different, and television, because they were based on the same basic profit structure. It worked for the content and later the advertising, but both developed a structure that consumers could use. Lately, the digital explosion has blown up the systems. Consumers are again in need of structure and gatekeeping. How will the digital world adapt? We see systems change and develop quicker than ever. What will the new structure look like? Similar to the old? A whole new world? Time will tell. A great example is Craig’s List, which drove almost all classified advertising out of the newspapers. At first, it looked like a great replacement. Now it’s a sea of spam that people hesitate to enter. Consumers no longer have the option of newspaper classifieds, but the replacement is questionable. Will a better system emerge? Will it come from traditional newspapers? Will Craig adapt? Will something else come in to replace? Will it be your conversational web and what will it look like?

]]> Comment on The Conversational Web by The Conversational Web « Bowe's Blog « Social Computing Technology http://www.ericbowe.com/2010/07/the-conversational-web/comment-page-1/#comment-987 The Conversational Web « Bowe's Blog « Social Computing Technology Sat, 24 Jul 2010 21:07:00 +0000 http://www.ericbowe.com/?p=588#comment-987 [...] the article here: The Conversational Web « Bowe's Blog a-purchase-decision-, social, social-white, the-social, Web [...] [...] the article here: The Conversational Web « Bowe's Blog a-purchase-decision-, social, social-white, the-social, Web [...]

]]> Comment on Solving Toyota’s Safety Perception: Ads versus Action by Eric Bowe http://www.ericbowe.com/2010/07/solving-toyotas-safety-perception-ads-versus-action/comment-page-1/#comment-976 Eric Bowe Sun, 11 Jul 2010 12:21:36 +0000 http://www.ericbowe.com/?p=571#comment-976 A recent <a href="http://www.marketingvox.com/toyotas-efforts-to-rehabilitate-image-not-working-survey-047305/" rel="nofollow">Starch research study</a> has revealed a 24% drop from before the recalls to post-recall with also a large drop in consideration. A recent Starch research study has revealed a 24% drop from before the recalls to post-recall with also a large drop in consideration.

]]> Comment on The No Regrets Purchase by Mathew Loughery http://www.ericbowe.com/2009/10/the-no-regrets-purchase/comment-page-1/#comment-975 Mathew Loughery Tue, 06 Jul 2010 14:25:26 +0000 http://www.ericbowe.com/?p=169#comment-975 After looking at this article I've agreed to subscribe to your rss feed. I hope your future blogposts will come to be just as useful. After looking at this article I’ve agreed to subscribe to your rss feed. I hope your future blogposts will come to be just as useful.

]]> Comment on The Art of One by Eric Bowe http://www.ericbowe.com/2010/06/the-art-of-one/comment-page-1/#comment-971 Eric Bowe Fri, 18 Jun 2010 03:16:09 +0000 http://www.ericbowe.com/?p=562#comment-971 Steve, I assume you are talking about the revolutionary war / Challenger commercial. The ad has its merits, but is it demonstrative BS or effective brand positioning / product attributes. One way to review the ad is look at SUCCESs litmus test in <a href="www.madetostick.com" rel="nofollow">Made to Stick</a> from the Heath brothers. Simplicity: Ad is a little convoluted. Unexpected: The ad scores well here as an atypical car commercial. Concreteness: Nice reenactment, but not much of a brand/product story. Credibility: Seems wierd a Fiat owned company is waving the American Flag. Emotions: Hm. Patriotic spirit -- don't know if it has seeded with Dodge, at least not yet. Stories: The ad tells a revisionist story of the rev war, question worth for the product. A final litmus test is if it is worth talking about. The current view on YouTube are just north of 92,000. Not bad. However, it pales in comparison to Nike's World Cup ad (15.7 million views). What do you think? Eric Steve,
I assume you are talking about the revolutionary war / Challenger commercial. The ad has its merits, but is it demonstrative BS or effective brand positioning / product attributes. One way to review the ad is look at SUCCESs litmus test in Made to Stick from the Heath brothers.

Simplicity: Ad is a little convoluted.
Unexpected: The ad scores well here as an atypical car commercial.
Concreteness: Nice reenactment, but not much of a brand/product story.
Credibility: Seems wierd a Fiat owned company is waving the American Flag.
Emotions: Hm. Patriotic spirit — don’t know if it has seeded with Dodge, at least not yet.
Stories: The ad tells a revisionist story of the rev war, question worth for the product.

A final litmus test is if it is worth talking about. The current view on YouTube are just north of 92,000. Not bad. However, it pales in comparison to Nike’s World Cup ad (15.7 million views).

What do you think?

Eric

]]> Comment on The Art of One by Steve http://www.ericbowe.com/2010/06/the-art-of-one/comment-page-1/#comment-970 Steve Thu, 17 Jun 2010 18:59:39 +0000 http://www.ericbowe.com/?p=562#comment-970 Would love your thoughts on this one... http://www.autoblog.com/2010/06/17/followup-dodge-fifa-world-cup-ad-forgets-where-the-challenger-i/ Would love your thoughts on this one…

http://www.autoblog.com/2010/06/17/followup-dodge-fifa-world-cup-ad-forgets-where-the-challenger-i/

]]> Comment on The Madness of Marketing in March by video promo http://www.ericbowe.com/2010/03/the-madness-of-marketing-in-march/comment-page-1/#comment-969 video promo Mon, 14 Jun 2010 09:26:45 +0000 http://www.ericbowe.com/?p=423#comment-969 I enjoy keeping up to date on everything recent so i’ll unquestionably be bookmarking this site. I enjoy keeping up to date on everything recent so i’ll unquestionably be bookmarking this site.

]]> Comment on Why would somebody put a guarantee on a box? by AtonamopProrp http://www.ericbowe.com/2010/05/why-would-somebody-put-a-guarantee-on-a-box/comment-page-1/#comment-967 AtonamopProrp Tue, 08 Jun 2010 03:30:42 +0000 http://www.ericbowe.com/?p=517#comment-967 Great article . Will definitely copy it to my website. Great article . Will definitely copy it to my website.

]]> Comment on Domino’s should bake the Social Pizza by tifacil http://www.ericbowe.com/2010/01/dominos-should-bake-the-social-pizza/comment-page-1/#comment-965 tifacil Mon, 07 Jun 2010 12:59:48 +0000 http://www.ericbowe.com/?p=262#comment-965 Hi, thanks for the interesting article? Is your blog a free theme or custom? I am interested by your blog. Is it feasible to include this article on one of my sites?, i will of course link to this page. Many Thanks Hi, thanks for the interesting article? Is your blog a free theme or custom? I am interested by your blog. Is it feasible to include this article on one of my sites?, i will of course link to this page. Many Thanks

]]> Comment on Crowdsourcing Your Coffee by Corey Kuschel http://www.ericbowe.com/2010/03/crowdsourcing-your-coffee/comment-page-1/#comment-964 Corey Kuschel Sat, 05 Jun 2010 20:31:31 +0000 http://www.ericbowe.com/?p=410#comment-964 Well done and good luck with your very great work. I wish you have a luxury time to consider using benefits articles can offer. good blogging. Thanks for sharing the information. Regards. Well done and good luck with your very great work. I wish you have a luxury time to consider using benefits articles can offer. good blogging. Thanks for sharing the information. Regards.

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