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The Seismic Behavioral Shift in Retail

Posted on June 5, 2017January 31, 2018 by Eric Bowe

There is a behavioral underpinning causing a seismic shift from brick and mortar to online shopping. When will this shift end, and what is the equilibrium point between offline and online shopping?

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Eric Bowe @egbowe·

20 Apr

Retailpocolypse or Retailvolution? Retail isn't dying, its transforming. We are in the midst of a seismic shift in retail behavior. Instead of fixating on the brands that are closing, study the brands that are surviving and why. #shopping #openforbusiness

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Eric Bowe @egbowe·

18 Apr

Rock, paper, scissors, Retargeting Ad? I find it interesting how different marketers trump others in their efforts to get me back to buy something. #shopping #onlineadvertising #media

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Eric Bowe @egbowe·

13 Apr

Quote of the week:
"You can Google content, but you can't Google knowledge."

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Eric Bowe @egbowe·

13 Apr

I had to get rivals to work together many times. The reality: this is seen as ideal for the client - not agency management. The teams are caught in a crossfire. Key article idea is dead on: "create a new team culture". Achieve this - you win. https://t.co/YyjUMKzo4b

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Eric Bowe @egbowe·

12 Apr

A nice summary of generation grocery behaviors. https://t.co/ycOmh5Tkp8

However, true insights that drive revenue span generations. Look beyond these generational labels and find your shopper's core motivation then market to these motivations.
https://t.co/do0xQ2Ztix

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