At the core of the retail shift to online shopping are people who hate shopping. What tactics can a marketer use to appeal to the haters?
Tag: Amazon
Amazon Prime Day: Can it be a midsummer Black Friday?
In 2015 Amazon launched Prime Day with a lot of fanfare. The initial promise was to deliver deals equivalent of Black Friday. For most people, the inaugural Prime Day landed with a thud leaving many people disappointed with the deals offered. What went wrong?
Amazon + Whole Foods: A Premium Marriage
Amazon purchasing Whole Foods is shocking the grocery category. The largest eCommerce play now has a 465-store foothold within the category. Articles like this on in Ad Age are predicting utter dominance of Amazon within the grocery category. Is Amazon the future of grocery retail? Or is the future much more complex for just one player to dominate?