A primary benefit of iAds is the lowers barrier of participation. Since it is built into the new Apple operating system, the ads are a part of the mobile experience, therefore when someone engages with an ad, they do not lose their place. iAds become a brand interlude within their mobile experience.
It all sounds good, except the iAd still hasn’t fixed one problem for many marketers: them.
The low pressure, expertise environment is desired by many shoppers. Think about the Apple Store and their Genuis Bar. The bar is designed to accentuate the New Info Shopper. Why not apply this to the automotive industry? Sure, there are many obstacles to implementation. Too many to list here. But the first mover will have an advantage, a differentiating brand promise, and a shopping environment conducive to the new age shopper.