Buy Back Guarantees are an interesting debate is:Is a guarantee a sign of brand confidence or brand insecurity? [...]
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Buy Back Guarantees are an interesting debate is:Is a guarantee a sign of brand confidence or brand insecurity? [...] We have all witnessed the anti-exposure:a commercial that is so annoying it not only wore out its brand welcome,but has also became a detriment to the brand —degrading the brand with each successive viewing. [...] A lot has been written about the recent Verizon and AT&T map ads. The Battle of the Maps began with commercials for Verizon’s 3G coverage. Basically,the commercial displays Verizon coverage maps has exponentially more 3G coverage across the nation than AT$T. AT&T recently sued Verizon (and lost). Then AT&T countered with Luke Wilson throwing postcards around an over-sized national map. Let’s face it these advertising giants are not messing around. Per Ad Age,Verizon spends $3.7 to $3.1 million for AT&T (compare this to the soda giant,Coca-Cola which only spends $752 million) Mega-budgets aside there is a beauty —a simplicity with the maps. [...] | ||
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