Bud Light adopted the infomercial formula for their latest campaign: Tailgate Approved. The campaign premise is selling many obscure, fun tailgating gear that is “Tailgate Approved” Bud Light. Available gear includes items like the Foozie (a foam finger beer coozie combo), a Speaker Box (a ipod enabled Bud Light beer case), and the Grooler (a combination grill and cooler).