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Crowdsourcing Your Coffee

A common cliche in advertising is anyone can come up with a good idea. There is something to the old adage. I personally believe anyone can come up with an idea, but it doesn’t necessarily mean it will be good. However, if the person has insight and passion there is a better chance for success. A chance they will come up with something clever — original — an idea to make a product or business better. Which brings me to coffee and crowdsourcing.

Biggby offers a cool way to weather a snowstorm

An email synched up with the pending storm is clever, stands out, and the coupon is useful for many. Although the email by itself is not a grand strategy, sometimes the little “cool” things stand out, differentiate our brand, and are worth talking about.