Prime Day is over, and Prime Day is officially Black Friday, or Black Tuesday, in July. What Amazon has accomplished with Prime Day since 2015 is nothing short of remarkable. Any merchant can call a sale “Black Friday”.
In 2015 Amazon launched Prime Day with a lot of fanfare. The initial promise was to deliver deals equivalent of Black Friday. For most people, the inaugural Prime Day landed with a thud leaving many people disappointed with the deals offered. What went wrong?
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