What is a facebook fan worth? The question is intriguing. Marketers struggle with the valuation of social initiatives. While no one questions the value of someone advocating your brand, people question the impact of a social campaign.
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Watching the Barney Frank confrontation the other day reminded me of advocacy. Advocates are a powerful means of persuasion in marketing. Typically an advocate will be more persuasive than advertising. They are passionate about the product. They talk in consumer, not product terms. Advocates are great — unless they are on the lunatic fringe. |
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