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Decoding Behaviors to Design Breakthrough Experiences

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Mining the Right Brain

Posted on June 12, 2017February 9, 2018 by Eric Bowe

White noise is the proliferation of left brain words within a product category. The shopper tunes out this white noise. To move the shopper, marketers need to mine the right brain.

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Eric Bowe
egboweEric Bowe@egbowe·
23 Jul

Check out my latest article: COVID Shopping: Is this the Dark Ages or a Renaissance for shopper behaviors? https://t.co/IYNkrmtpUw via @LinkedIn

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egboweEric Bowe@egbowe·
19 Jun

Excited to be speaking at Detroit Startup Week!

Check it out at https://t.co/EFu7L6Tsa5

RT if you think others will find this helpful

#DetroitStartupWeek

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egboweEric Bowe@egbowe·
10 Jun

Check out my latest article: Does your brand have a self-centered approach to social? https://t.co/bamPtZKMLf via @LinkedIn

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egboweEric Bowe@egbowe·
9 Apr

Check out my latest article: 3 of the most robust threads in stress & sleep https://t.co/H369k98ThE via @LinkedIn

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egboweEric Bowe@egbowe·
19 Feb

This is sooo true!

Scott Monty@ScottMonty

You can get more engagement in one month by becoming interested in what other people are tweeting about than you can in one year by trying to get other people interested in you.

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