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It is the eve of National Thaw day,and many Americans like myself are wondering where they are going to buy their turkey. Some people will just go to their regular grocer and purchase their 18-pound tom turkey. Others are looking for the best deal they can get and grocers are obliging. [...] Butterball owns Thanksgiving like Prince Spaghetti used to own Wednesdays. My belief is a brand needs to own a physical,temporal or cognitive space from a consumer perspective. I am impressed how Butterball continues to add to their dominance of the holiday through multiple methods of assistance,plenty of PR and now a National Thaw Day. [...] | ||
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