Subscribe

Finally, a viral video where the brand is the hero.

Any brand can create a successful video by adopting one or more of the genres. The problem is most brands are not interesting, and in order to create a highly entertaining video, the focus becomes about something other than the brand; therefore the brand is lost and does not receive cognitive credit from the viewer.

January 20th, 2010 | Tags: , , | Category: Entertainment | Leave a comment

Vicarious Brand Experiences

Cokes expedition 206 makes you wonder if this was the best way to engage coke fans globally. Sure the winning team gets a once-in-a-lifetime experience, but how enriching is the brand experience to the billion of global coke drinkers? Or the 3.7 million fans on facebook? What’s in it for them? Why should they care? Is there a better experience to engage more people in Coke’s Happiness campaign?

October 30th, 2009 | Tags: , , , , , | Category: Concept, Entertainment, Social Media | Leave a comment