A common cliche in advertising is anyone can come up with a good idea. There is something to the old adage. I personally believe anyone can come up with an idea, but it doesn’t necessarily mean it will be good. However, if the person has insight and passion there is a better chance for success. A chance they will come up with something clever — original — an idea to make a product or business better. Which brings me to coffee and crowdsourcing.
An email synched up with the pending storm is clever, stands out, and the coupon is useful for many. Although the email by itself is not a grand strategy, sometimes the little “cool” things stand out, differentiate our brand, and are worth talking about.
Consumers are creatures of habit. They sample different brands experiences over the years until they find a favorite — a comfortable fit for their tastes, for their lifestyle. Many people define this as brand loyalty or brand preference. In a way it may be something simpler — consumer survival.
McDonalds is taking on all comers — Starbucks, Dunkin Donuts, Caribou Coffee, Biggby, and don’t forget the Canadian underdog Tim Hortons. And Mickey D’s placed a $100 million down to gain share in the crowded coffee field.