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Crowdsourcing Your Coffee

A common cliche in advertising is anyone can come up with a good idea. There is something to the old adage. I personally believe anyone can come up with an idea,but it doesn’t necessarily mean it will be good. However,if the person has insight and passion there is a better chance for success. A chance they will come up with something clever —original —an idea to make a product or business better. Which brings me to coffee and crowdsourcing. [...]

Biggby offers a cool way to weather a snowstorm

An email synched up with the pending storm is clever,stands out,and the coupon is useful for many. Although the email by itself is not a grand strategy,sometimes the little “cool”things stand out,differentiate our brand,and are worth talking about. [...]

Breaking Brand Patterns with Topless Tuesdays

Consumers are creatures of habit. They sample different brands experiences over the years until they find a favorite —a comfortable fit for their tastes,for their lifestyle. Many people define this as brand loyalty or brand preference. In a way it may be something simpler —consumer survival. [...]

The $100 Million Coffee War

McDonalds is taking on all comers —Starbucks,Dunkin Donuts,Caribou Coffee,Biggby,and don’t forget the Canadian underdog Tim Hortons. And Mickey D’s placed a $100 million down to gain share in the crowded coffee field. [...]