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Can I bribe you to be my brand fan?

On the first Monday of March I received an email from Nabisco. The email was an invitation to become a fan of Nabisco Cookies on facebook. Actually it was more than an invitation —it was a fan bribe. Nabisco is offering free cookies,sort of,if I become a fan. The email made me wonder how well bribes work. Secondly,if someone does join based on a bribe,how much of a fan of the brand are they? [...]

Biggby offers a cool way to weather a snowstorm

An email synched up with the pending storm is clever,stands out,and the coupon is useful for many. Although the email by itself is not a grand strategy,sometimes the little “cool”things stand out,differentiate our brand,and are worth talking about. [...]

A new economic low:A sweepstakes for a $4 Coupon

When I opened an email from Entenmann’s today,I did a double take. I couldn’t believe what I was reading. Entenmann’s had a one day sweepstakes for a $4 coupon. That’s right,a $4 coupon (actually 250 $4 coupons to be exact). To enter you need to register at Entenmann’s 4 You by midnight tonight,Nov 19th. [...]