On the first Monday of March I received an email from Nabisco. The email was an invitation to become a fan of Nabisco Cookies on facebook. Actually it was more than an invitation — it was a fan bribe. Nabisco is offering free cookies, sort of, if I become a fan. The email made me wonder how well bribes work. Secondly, if someone does join based on a bribe, how much of a fan of the brand are they?
An email synched up with the pending storm is clever, stands out, and the coupon is useful for many. Although the email by itself is not a grand strategy, sometimes the little “cool” things stand out, differentiate our brand, and are worth talking about.
When I opened an email from Entenmann’s today, I did a double take. I couldn’t believe what I was reading. Entenmann’s had a one day sweepstakes for a $4 coupon. That’s right, a $4 coupon (actually 250 $4 coupons to be exact). To enter you need to register at Entenmann’s 4 You by midnight tonight, Nov 19th.