I received an email today inviting me to try a new crispy chicken taco via facebook. However, getting the coupon seems to be a little loco (their words, not mine).
Right now mobile apps listed are rather impersonal, and a bit pushy. Pushing coupons to the phone. Pushing prices to the phone. Pushing reviews to the phone. We need to be a little less pushy, and take a more empathetic view of the shopper. Make it more about them. Make it personal.