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| appleat&tautomotiveBeerBest Buybiggby coffeebrand advocacyBuffalo Wild Wingsbutterballcoca-colacoffeeCoke ZeroContestcouponCPGelectronicsfacebookfootballFordhdtvHolidayHondaHootersJohnsonvilleKraftmcdonaldsmobilemountain dewrestaurantRestaurantssearsshoppingskittlessocial mediasocial shoppingSportsstarbucksSuper BowltailgatingtelevisiontoyotaTwelpForcetwitterverizonYouTube WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better. Subscribe | Social relevance is a desire to get into a person’s inner social circle —something worth sharing with friends. This is more than a facebook “Like”,which is an action requiring very little effort from both parties —consumers just need to click a button and their in,while marketers just need to create a page and watch the fans arrive in droves —or not. [...] November 23rd,2011 | Tags:facebook,Johnsonville,micro relevance,social media,Sports | Category:Entertainment,Social Media | Leave a comment Valentine’s Day took me by surprise this year. Not so much from home –more on the cyberfront. It appears every marketer Loves my wall,and many fans have reciprocated their love for the brand. Check out the list of postings on my wall. Specifically,look at the comments and likes to see which marketers are getting the love back. [...] February 15th,2011 | Tags:audi,autotrader,ben &jerry's,chilis,coke,dennys bmw,facebook,pep boys,qdoba,sonic coca-cola,starbucks,volvo,weber | Category:Entertainment,Social Media | Leave a comment While we could micro-analyze each digital experience we need to take a macro view the online experience. We need to stop assessing a brand/consumer presence by one destination or domain (e.g. facebook,website,YouTube Channel). This is so 2003. The online brand presence should be measured as an aggregate of all content,all experiences,all conversations. [...] September 24th,2010 | Tags:ad age,facebook,Kraft,strategy,YouTube | Category:Concept,Convenience,Save Money,Social Media | One comment I received an email today inviting me to try a new crispy chicken taco via facebook. However,getting the coupon seems to be a little loco (their words,not mine). [...] May 15th,2010 | Tags:coupons,del taco,facebook,fan bribe,restaurant | Category:Save Money,Social Media | Leave a comment On the first Monday of March I received an email from Nabisco. The email was an invitation to become a fan of Nabisco Cookies on facebook. Actually it was more than an invitation —it was a fan bribe. Nabisco is offering free cookies,sort of,if I become a fan. The email made me wonder how well bribes work. Secondly,if someone does join based on a bribe,how much of a fan of the brand are they? [...] March 11th,2010 | Tags:coupon,CPG,facebook,fan bribe,nabisco | Category:Save Money,Social Media | 4 comments What is a facebook fan worth? The question is intriguing. Marketers struggle with the valuation of social initiatives. While no one questions the value of someone advocating your brand,people question the impact of a social campaign. [...] February 22nd,2010 | Tags:Best Buy,brand advocacy,dunkin donuts,facebook,M&Ms,tide,TwelpForce | Category:Concept,Social Media | 7 comments Cyber Monday is about the deal,getting a jump on holiday shopping,and for some people avoiding a little work. With a projected 68 million hitting cyberspace,it makes you wonder if it may also be a social opportunity. Like Cyber Monday,Black Friday is about the deals too,and for many a social experience too —normally hitting the malls with a friend or family member. So why not Cyber Monday? [...] November 30th,2009 | Tags:cyber monday,facebook,social shopping | Category:Concept,Save Money,Social Media | One comment I met with some people from facebook today. They were covering their new consumer insight platform —a platform that allows marketers to garner insights from their 90 million-plus domestic membership. Based on the topic I wondered if the knew How are people on facebook using their social groups as advisors when purchasing new products? Although they did not have an answer,we did discuss methods to answer the question. [...] November 19th,2009 | Tags:facebook,hdtv,social shopping | Category:Concept,Knowledge,Social Media | 4 comments I’m just waiting for the first marketer to have an official “FaceUp”with their facebook fans. [...] The TwelpForce promise to help shoppers make a quality purchase is admirableons. Best Buy ran many commercials since summer promising a stadium full of employees ready to tweet assistance at a moments notice. The ability to fulfill this promise is questionable. I had several pending purchases,and thought it would be interesting to test the power of Twelp Force to assist me in my decision. [...] November 10th,2009 | Tags:Best Buy,electronics,facebook,TwelpForce,twitter | Category:Concept,Knowledge | 4 comments | SearchArchive |
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