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When a Free Facebook Taco is a Little Loco

I received an email today inviting me to try a new crispy chicken taco via facebook. However,getting the coupon seems to be a little loco (their words,not mine). [...]

Can I bribe you to be my brand fan?

On the first Monday of March I received an email from Nabisco. The email was an invitation to become a fan of Nabisco Cookies on facebook. Actually it was more than an invitation —it was a fan bribe. Nabisco is offering free cookies,sort of,if I become a fan. The email made me wonder how well bribes work. Secondly,if someone does join based on a bribe,how much of a fan of the brand are they? [...]