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Bud Light Tailgate Approved: SOLD OUT!

Bud Light adopted the infomercial formula for their latest campaign: Tailgate Approved. The campaign premise is selling many obscure, fun tailgating gear that is “Tailgate Approved” Bud Light. Available gear includes items like the Foozie (a foam finger beer coozie combo), a Speaker Box (a ipod enabled Bud Light beer case), and the Grooler (a combination grill and cooler).

October 26th, 2009 | Tags: , , , , | Category: Entertainment, Social Media | Leave a comment

It’s National Tailgate Week

Marketers are all over football. Signage at the stadium. Sponsoring pregames, quarters, halftime, or the field goal net. Embedding their logos in the football analysts table. Sponsoring play of the game, week, or season. So much to sponsor, so few marketing dollars (or not).

I do realize sponsorships can work, but I prefer to find a deeper link between the brand and passion point. Linking the brand to a tribal ritual or popular trend within the passion point. Something that is unique and ownable. To this end, I think Kingsford is onto something.

September 20th, 2009 | Tags: , , | Category: Concept, Entertainment | One comment