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Some thoughts on creating the Killer Mobile Shopping App

Right now mobile apps listed are rather impersonal, and a bit pushy. Pushing coupons to the phone. Pushing prices to the phone. Pushing reviews to the phone. We need to be a little less pushy, and take a more empathetic view of the shopper. Make it more about them. Make it personal.

March 4th, 2010 | Tags: , , , , , | Category: Concept, Convenience, Knowledge, Save Money, Social Media | Leave a comment

FaceShop: The Rise of Social Shopping on Facebook

I met with some people from facebook today. They were covering their new consumer insight platform — a platform that allows marketers to garner insights from their 90 million-plus domestic membership. Based on the topic I wondered if the knew How are people on facebook using their social groups as advisors when purchasing new products? Although they did not have an answer, we did discuss methods to answer the question.

November 19th, 2009 | Tags: , , | Category: Concept, Knowledge, Social Media | 4 comments

The No Regrets Purchase

The goal of a no regrets purchase would be to match a buyer with customer with a similar lifestyle profile, interest, and needs. The customer could inform the shopper on functionality and features they found most beneficial. They could talk about features they wished they spent a little more to get. And finally they could reveal features that did not live up to expectations and may not be worth the a higher price. Expectations can vary from delivery, to product performance, to customer support.

October 1st, 2009 | Tags: , , | Category: Concept, Knowledge | One comment

An Awesome Advisor with Listening Skill Issues

There are many text-based guides available to shoppers on the web. If a shopper is technically inclined, he or she could muddle through it. However, most shoppers probably need an online advisor that matches their needs with HDTV features.

February 11th, 2009 | Tags: , , , | Category: Knowledge | Leave a comment

How do I get the HDTV 4.56 miles to my home?

It occurred to me getting an HDTV to the local Walmart still left a span of 4.56 miles from the shipping dock to my living room. Checking the dimensions I noticed my Ford Explorer does not have the clearance inside, and strapping it to the roof rack is probably not the best way to transport a $2,000 television. On the other hand, Amazon had a wonderful shipping value proposition: Free White Glove Delivery.

December 2nd, 2008 | Tags: , , , , , | Category: Convenience, Knowledge | Leave a comment