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This weekend while you and your neighbors are firing up your backyard grills for the obligatory Memorial Weekend BBQ, Johnsonville is celebrating Brat Fest in Madison, Wisconsin. Based on the web site, there seems to be a large crowd, good time, and plenty of brats consumed. I received an email on Friday notifying me of Brat Fest. Too [...] Butterball owns Thanksgiving like Prince Spaghetti used to own Wednesdays. My belief is a brand needs to own a physical, temporal or cognitive space from a consumer perspective. I am impressed how Butterball continues to add to their dominance of the holiday through multiple methods of assistance, plenty of PR and now a National Thaw Day. |
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