Yes,as the old axiom says actions speak louder than words. This idea was reinforced about a year ago by the Ford Motor Company,when they did not take federal funds in the bail out. The action changed many consumers’view of Ford. It was powerful and memorable. Ironically,about five years earlier Ford ran a corporate campaign called “Bold Moves”. It was not a bad campaign,however,it was marketer rhetoric stating what they were going to do. In the end it wasn’t a series of ads that began to change people’s perception,rather,it was a single bold action. [...]