Marketers are all over football. Signage at the stadium. Sponsoring pregames,quarters,halftime,or the field goal net. Embedding their logos in the football analysts table. Sponsoring play of the game,week,or season. So much to sponsor,so few marketing dollars (or not). I do realize sponsorships can work,but I prefer to find a deeper link between the brand and passion point. Linking the brand to a tribal ritual or popular trend within the passion point. Something that is unique and ownable. To this end,I think Kingsford is onto something. [...]