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The Brand Destination is Dead

While we could micro-analyze each digital experience we need to take a macro view the online experience. We need to stop assessing a brand/consumer presence by one destination or domain (e.g. facebook,website,YouTube Channel). This is so 2003. The online brand presence should be measured as an aggregate of all content,all experiences,all conversations. [...]

So,It’s National Grilled Cheese Month

Okay,initially I thought grilled cheese would have as much enthusiasm as the straw hat. However,the more I researched the grilled cheese,the more I found an enthusiastic undercurrent sandwich (or “sammich” per the grilled cheese enthusiast). As you can see from the YouTube video (1st 6th Annual Competition on YouTube),attendees really get into the event. A lot of the enthusiasm comes from the creativity of sandwich assembly. For example,there are three categories in the competition:[...]

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