Everyone would like a deal.
And if getting the best deal required no extra effort, well, we would all go for best deal. However, retail deal seeking requires effort. There is a spectrum behind deal seeking spanning from lazy deal seekers into expert deal seekers.
It’s time to revisit the old axiom and rethink what convenience means as a motivation.
Amazon purchasing Whole Foods is shocking the grocery category. The largest eCommerce play now has a 465-store foothold within the category. Articles like this on in Ad Age are predicting utter dominance of Amazon within the grocery category. Is Amazon the future of grocery retail? Or is the future much more complex for just one player to dominate?