March Madness is about passion,and where there is passion there are marketers —all trying to capitalize on the heightened awareness,the passion,the fans. Through watching many games and reading coverage online,I have seen the many commercials,the banner ads (I must be nearing frequency levels in the triple digits with some ads). As I analyzed which teams will make it to the Final Four,I also wondered which marketers are winning the advertising bracket. As I reviewed the many ads,I grouped the ads (television and online) into three different groups:basic exposure,contextual integration,and brand passion. [...]