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A primary benefit of iAds is the lowers barrier of participation. Since it is built into the new Apple operating system,the ads are a part of the mobile experience,therefore when someone engages with an ad,they do not lose their place. iAds become a brand interlude within their mobile experience. It all sounds good,except the iAd still hasn’t fixed one problem for many marketers:them. [...] Buy Back Guarantees are an interesting debate is:Is a guarantee a sign of brand confidence or brand insecurity? [...] A lot has been written about the recent Verizon and AT&T map ads. The Battle of the Maps began with commercials for Verizon’s 3G coverage. Basically,the commercial displays Verizon coverage maps has exponentially more 3G coverage across the nation than AT$T. AT&T recently sued Verizon (and lost). Then AT&T countered with Luke Wilson throwing postcards around an over-sized national map. Let’s face it these advertising giants are not messing around. Per Ad Age,Verizon spends $3.7 to $3.1 million for AT&T (compare this to the soda giant,Coca-Cola which only spends $752 million) Mega-budgets aside there is a beauty —a simplicity with the maps. [...] | ||
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