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The Social Architecture Revolution

I believe moving to a social architecture will require a revolution, because it will require marketers to think differently about consumer to brand interactions; it will change core marketing procedures (e.g. content creation, budgeting;, and it will require a certain level of brand self-awareness (i.e. btw not everyone is an advocate for your brand).

August 17th, 2009 | Tags: , , , , , | Category: Concept, Social Media | Leave a comment

So, I’m a fan of Skittles. Now what?

Instead of a web site, Skittles has deployed an aggregation of social tools. Their primary site is a twitter feed. Product information is stored on wikipedia. Ads have been posted on YouTube and flickr. Oh yeah, I am also a fan on facebook with 581,772 other facebook users.

March 2nd, 2009 | Tags: , , , , , | Category: Social Media | Leave a comment