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Bringing it home to Spartanville

Social relevance is a desire to get into a person’s inner social circle —something worth sharing with friends. This is more than a facebook “Like”,which is an action requiring very little effort from both parties —consumers just need to click a button and their in,while marketers just need to create a page and watch the fans arrive in droves —or not. [...]

November 23rd,2011 | Tags:,,,, | Category:Entertainment,Social Media | Leave a comment

Ford. Drive Won.

I was surprised by a commercial the other night —Toyota was comparing themselves to Ford,and only Ford. Of course,Toyota claimed superiority with every vehicle in the ad (not a big surprise). I find the Toyota commercial ironic,based on my recent history with Ford. [...]

May 4th,2011 | Tags:,,, | Category:Knowledge,Social Media | Leave a comment

Getting in the Circle of Trust

For many purchases consumers lean on their Circle of Trust to assist them in making the right decisions. The Circle is not limited to friends and family members. It can also include people who are perceived as experts or have experience with the product category. By and large these people are grouped into three categories:owners,experts,and brand governors. [...]

October 31st,2010 | Tags:,, | Category:Concept,Knowledge,Social Media | Leave a comment

Vicarious Brand Experiences

Cokes expedition 206 makes you wonder if this was the best way to engage coke fans globally. Sure the winning team gets a once-in-a-lifetime experience,but how enriching is the brand experience to the billion of global coke drinkers? Or the 3.7 million fans on facebook? What’s in it for them? Why should they care? Is there a better experience to engage more people in Coke’s Happiness campaign? [...]

October 30th,2009 | Tags:,,,,, | Category:Concept,Entertainment,Social Media | Leave a comment