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The Anti-Exposure

We have all witnessed the anti-exposure: a commercial that is so annoying it not only wore out its brand welcome, but has also became a detriment to the brand — degrading the brand with each successive viewing.

April 5th, 2010 | Tags: , , , , , | Category: Concept, Entertainment, Knowledge | 3 comments

Is Kevin Smith influencing your next flight?

The interesting read is not Southwest’s apology, rather the comments responding to the blog entry. Some people applaud Southwest for deplaning over sized people, while others state they will never fly Southwest again. This makes me wonder how much clout does Kevin Smith have in persuading people to not fly Southwest?

February 17th, 2010 | Tags: , , , , , , | Category: Social Media | One comment