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Crowdsourcing Your Coffee

A common cliche in advertising is anyone can come up with a good idea. There is something to the old adage. I personally believe anyone can come up with an idea, but it doesn’t necessarily mean it will be good. However, if the person has insight and passion there is a better chance for success. A chance they will come up with something clever — original — an idea to make a product or business better. Which brings me to coffee and crowdsourcing.

The $100 Million Coffee War

McDonalds is taking on all comers — Starbucks, Dunkin Donuts, Caribou Coffee, Biggby, and don’t forget the Canadian underdog Tim Hortons. And Mickey D’s placed a $100 million down to gain share in the crowded coffee field.