starbucks « Bowe's Blog

Purchase Autopilot

Thinking through a consumer’s path to purchase a lot lately. Usually it starts with the funnel conversation. You know the funnel is a spiral,dead or in some cases a Yellow Brick Road (see Making the Purchase Funnel Fixation Personal). To be honest I am tired with the funnel debate. It seems to have turned into some zealous endeavor to find the next consumer thing —like digital people incessantly talking about Web 3.0. Okay,enough of the funnel. [...]

Valentine’s Day:Who’s wall is getting the love?

Valentine’s Day took me by surprise this year. Not so much from home –more on the cyberfront. It appears every marketer Loves my wall,and many fans have reciprocated their love for the brand. Check out the list of postings on my wall. Specifically,look at the comments and likes to see which marketers are getting the love back. [...]

Crowdsourcing Your Coffee

A common cliche in advertising is anyone can come up with a good idea. There is something to the old adage. I personally believe anyone can come up with an idea,but it doesn’t necessarily mean it will be good. However,if the person has insight and passion there is a better chance for success. A chance they will come up with something clever —original —an idea to make a product or business better. Which brings me to coffee and crowdsourcing. [...]

The $100 Million Coffee War

McDonalds is taking on all comers —Starbucks,Dunkin Donuts,Caribou Coffee,Biggby,and don’t forget the Canadian underdog Tim Hortons. And Mickey D’s placed a $100 million down to gain share in the crowded coffee field. [...]

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