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Hijacking a Ritual

Buffalo Wild Wings has an opportunity to create a go to experience,a go to ritual,on game day. This is a logical and emotive extension from their current marketing. There are very few national restaurant chains that can own Tablegating (maybe Hooters). So the true ultimate challenge is how to take a contest idea and transform it into a ritual. [...]

September 19th,2011 | Tags:,,, | Category:Concept,Entertainment,Social Media | 2 comments

It’s National Tailgate Week

Marketers are all over football. Signage at the stadium. Sponsoring pregames,quarters,halftime,or the field goal net. Embedding their logos in the football analysts table. Sponsoring play of the game,week,or season. So much to sponsor,so few marketing dollars (or not). I do realize sponsorships can work,but I prefer to find a deeper link between the brand and passion point. Linking the brand to a tribal ritual or popular trend within the passion point. Something that is unique and ownable. To this end,I think Kingsford is onto something. [...]

September 20th,2009 | Tags:,, | Category:Concept,Entertainment | One comment