What is a facebook fan worth? The question is intriguing. Marketers struggle with the valuation of social initiatives. While no one questions the value of someone advocating your brand, people question the impact of a social campaign.
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The TwelpForce promise to help shoppers make a quality purchase is admirableons. Best Buy ran many commercials since summer promising a stadium full of employees ready to tweet assistance at a moments notice. The ability to fulfill this promise is questionable. I had several pending purchases, and thought it would be interesting to test the power of Twelp Force to assist me in my decision. |
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