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Is Kevin Smith influencing your next flight?

The interesting read is not Southwest’s apology,rather the comments responding to the blog entry. Some people applaud Southwest for deplaning over sized people,while others state they will never fly Southwest again. This makes me wonder how much clout does Kevin Smith have in persuading people to not fly Southwest? [...]

February 17th,2010 | Tags:,,,,,, | Category:Social Media | One comment

@Twelpforce is little help

The TwelpForce promise to help shoppers make a quality purchase is admirableons. Best Buy ran many commercials since summer promising a stadium full of employees ready to tweet assistance at a moments notice. The ability to fulfill this promise is questionable. I had several pending purchases,and thought it would be interesting to test the power of Twelp Force to assist me in my decision. [...]

November 10th,2009 | Tags:,,,, | Category:Concept,Knowledge | 4 comments

The Social Architecture Revolution

I believe moving to a social architecture will require a revolution,because it will require marketers to think differently about consumer to brand interactions;it will change core marketing procedures (e.g. content creation,budgeting;,and it will require a certain level of brand self-awareness (i.e. btw not everyone is an advocate for your brand). [...]

August 17th,2009 | Tags:,,,,, | Category:Concept,Social Media | Leave a comment

So,I’m a fan of Skittles. Now what?

Instead of a web site,Skittles has deployed an aggregation of social tools. Their primary site is a twitter feed. Product information is stored on wikipedia. Ads have been posted on YouTube and flickr. Oh yeah,I am also a fan on facebook with 581,772 other facebook users. [...]

March 2nd,2009 | Tags:,,,,, | Category:Social Media | Leave a comment