We have all witnessed the anti-exposure: a commercial that is so annoying it not only wore out its brand welcome, but has also became a detriment to the brand — degrading the brand with each successive viewing.
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We have all witnessed the anti-exposure: a commercial that is so annoying it not only wore out its brand welcome, but has also became a detriment to the brand — degrading the brand with each successive viewing. Back to School is the second largest retail period of the year. It is also a hectic time. Consumers do not want to be ripped off, and most are looking for deals. Every retailer has a sale, but I think the penny breaks through the clutter. The penny says deal. The fact OfficeMax is consistent in their approach over the past several years bodes well. Stride Gum’s commercial uses the cheesy infomercial formula to entertain. And forget about selling the gum. The commercial centers around alternative uses for the long lasting gum like balancing a boomerang or replacement eyebrows. Oh yeah, they need your help. The commercial culminates in a call to action to go to StrideGum.com to help them name the new Nonstop Mint gum. |
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